Editorial Policy

OnlineMeds.org publishes guides, condition explainers, and medicine information to help people make informed decisions about their health. We hold this content to the same standards of care as the medicines we dispense.

01Our editorial principles

Every piece of health content we publish is guided by four principles:

• Accuracy first. Claims are grounded in current medical evidence, not opinion or marketing.
• Clarity for everyone. We write in plain language (around a Grade 6–8 reading level) so information is genuinely usable.
• Non-judgemental and reassuring. We address sensitive conditions respectfully and never use fear or hype.
• Safety over persuasion. Educational content is never written to push a sale; it exists to inform.

02Scope of our content

Our editorial content includes condition overviews, molecule and medicine explainers, generic-versus-branded comparisons, and general wellness guidance. It is intended for information and education only.

We do not publish dosage instructions, individualised treatment plans, or any content that substitutes for a consultation with a qualified healthcare professional. Where a topic requires personalised medical judgement, we direct readers to consult their doctor or pharmacist.

03Research & sourcing

We base our content on reputable, verifiable sources, prioritising:

• Peer-reviewed medical literature and systematic reviews
• Guidance from recognised health authorities (e.g. WHO, national regulators, established medical bodies)
• Official manufacturer prescribing information and regulatory product labels

We avoid anecdotal sources and unverified claims. Where statistics or specific clinical facts are cited, they are attributed to their source so readers can verify them independently.

04Medical review process

Health content moves through a defined workflow before it is published:

1. Drafting by a trained health writer using approved sources.
2. Editorial edit for accuracy, clarity, tone, and compliance with this policy.
3. Medical review by a registered pharmacist or qualified healthcare professional, who checks every clinical statement.
4. Sign-off and publication, with the reviewer and review date recorded on the page.

Articles that carry clinical information display the name and credentials of the medical reviewer, along with the date the content was last reviewed.

05Accuracy & updates

Medicine and clinical guidance evolve. To keep content current, we:

• Review clinical articles on a regular schedule, and sooner if guidance changes
• Display a "last reviewed" or "last updated" date on health content
• Re-check external links and references during each review cycle

If you believe any information is out of date or inaccurate, please tell us — see Corrections & feedback below.

06Editorial independence

Our educational content is kept separate from our commercial activity. Specifically:

• Editorial decisions are not influenced by which products are in stock or most profitable.
• We do not accept payment to feature, favour, or omit a particular medicine or manufacturer in educational content.
• Where content references a product we sell, that reference is incidental to the information — not the reason the content exists.

07Use of AI & automation

We may use AI-assisted tools to support drafting, research summarisation, and editing. When we do, the same human safeguards apply: all clinical content is reviewed and approved by a qualified human reviewer before publication. AI is never the final authority on a medical claim, and we do not publish unreviewed machine-generated health information.

08Corrections & feedback

We take accuracy seriously and correct errors promptly. If you spot a mistake, an unclear passage, or information that needs updating:

• Email us at [email protected] with the page title and the issue.
• We aim to acknowledge editorial reports within 2 business days.
• Substantive corrections are reflected with an updated review date on the affected page.

09Medical disclaimer

10Contact our editorial team

For questions about this policy, our sources, or our review process, contact [email protected]. For product, order, or pharmacist queries, please use our Contact Us page instead.