Viagra (sildenafil) is the best-known treatment for erectile dysfunction — and one where the gap between the branded and generic price is enormous. Here is what it costs and why generic sildenafil is so much cheaper.
How much does Viagra cost?
Branded Viagra has indicatively cost around US$70–90 per tablet in the United States and roughly £20 in the UK. Generic sildenafil — the identical active ingredient — costs a small fraction of that per tablet, which is why the vast majority of prescriptions are now for the generic.
Why is branded Viagra so expensive?
The branded price reflects the originator’s trademark, research and marketing. Sildenafil itself is long off-patent, so any price premium on the brand is for the name rather than the medicine.
Viagra cost without insurance
ED medicines are often not covered by insurance, so most people pay out of pocket — which makes the branded-versus-generic price gap the single biggest factor in what you spend.
How to pay less: generic Sildenafil
The single biggest lever on cost is the generic. Generic Sildenafil contains the same active ingredient as branded Viagra, produced by licensed pharmaceutical manufacturers, typically at a small fraction of the originator price. See the full side-by-side breakdown, strengths and current pricing on our generic Viagra (Sildenafil) page, or browse all Sildenafil products. A valid prescription is required and every order is reviewed by a licensed pharmacist before dispatch. Used as prescribed by a licensed medical professional.
Frequently asked questions
How much does Viagra cost per tablet?
Branded Viagra has indicatively cost around US$70–90 per tablet in the United States and roughly £20 in the UK. Generic sildenafil is a small fraction of that per tablet.
Why is branded Viagra so expensive?
Brand-name pricing reflects the originator's research and marketing under its trademark. The active ingredient, sildenafil, is now off-patent and widely available as an affordable generic.
Is generic sildenafil the same as Viagra?
Yes. Generic sildenafil contains the same active ingredient (sildenafil citrate) at the same 25 mg, 50 mg and 100 mg strengths.
How much cheaper is generic sildenafil?
Generic sildenafil typically costs a small fraction of branded Viagra per tablet. See our generic Viagra page for current pricing and formats.
This article is general information, not medical or financial advice. Prices are indicative and vary by country, pack size, insurance and over time. Always use any medicine as prescribed by a licensed medical professional.